Produce or sell?

However, the truth, as usual, somewhere in the middle. Even the kids were clear that it is possible to produce megasuperprodukt, but without a widespread advertising campaign, he did not receive. It is also clear that for each product should have its own merchant. Writing a sea of ​​ads, make a logo, to invest in the formation of the concept - it is possible. But not for the fact that this is necessary, such as items, which in Russia two dozen potential buyers and a half competitor.

We have worked with a manufacturing company. An interesting little factory makes a unique equipment for the garment industry. Competitors - two and two in Europe. Clients - about five dozen in Russia and more than twenty already covered the negotiations or contracts. That will play a crucial role? . e. to sell)?.

Another example: the two companies to offset printing. One - the oldest in the city, usurped the global brand in the copy in the mind even when she was just a dealer of this brand. Staff hamovatye, prices - average speed of execution and quality - the average. And the second - the young, the policy of ultralow price bold in terms of advertising and promotion in the market, which has a large supply of liquidity at the expense of the parent company. Who will win? .

The third example. The advertising company with a fairly rudimentary level of understanding of what marketing is and how to sell advertising, making big, expensive campaign in the city simply because it has a selling manager's charismatic director, able to sell snow to Eskimos. Colleagues and competitors bite elbows with vexation, and a lot of negative feedback from customers, but the company continues to sell.

It is clear that an ideal - a synergy of sales and production. But experience shows that a culture of sales is almost completely absent in small business, and often in larger. T. e. Sales somehow itself is selling something. The manufacturers are engaged in something your not considering it necessary to share with prodazhnikami and often concealing from them the details and nuances. What happens in the end? .

Saves the day low level of education the clients themselves. Even a few lectures are not enough to explain the multi-variant, and it scares many. As I once passed, the client chose another company because I was 'something mutil ' and they said loud and clear. That's clearly the company is still not in the top, and God is with them.

However, over time, the client, investing hundreds of thousands of rubles anywhere, passes ' their universities ' and begins to ask the right questions, and generally to exercise unprecedented competence in question. And then a standard car sales began to unravel. It does not help either denigrating competitors or a price reduction, or the promise of unprecedented quality and speed. And what do you do?.

Why am I all that? . Read the forum artists working in the West, how they work with the traffic, as the value of each visitor and how to make a website that sells, not just pass through a traffic. Make the site a little, to do it so that every visitor to find what you need, and not left on the first page. Offer a product is small, should offer it so that the goods meet the expectations, and your explanation or proposal has been clear to the buyer.

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