Internet Marketing for Small Business, Part One

However, most responsible for the advertising business strategy specialists can hardly imagine how this would look corporate website. Still less are they should look like a corporate blog, what should be in the corporate communications with customers and colleagues in the forums and related sites through portals. T. e. elevated to the rank of the need for standard penetration of the Internet, but there is no internal standards, so everyone does in that much.

Every site begins with its creation. At present, there are three generic strategies for creating the site. The first - by collective or individual employee. This strategy is recommended only if the employee is qualified that estimate itself is not so easy. Or when the site is small and the design requirements is also not exceed the defined framework. Independently produced website has several disadvantages, such as filling in a complete dependence on the employee, difficult manageability, availability of technical flaws. On the other hand, it is almost free (though how to say - during working hours the employee is compensated by a salary, which for the year will be a round sum ), and complex changes are made to it quickly - Officer is on hand.

The second option - creating the site from scratch or with deep customization rasprostanennogo engine. Plus - the work done by the client. Nothing extra on this site will not be. This will save you hours of work in the future. Less - time and a relatively high price. On average, this site is one and a half months, but there were cases in our practice development for a year or more. The more you do, the more the customer wants to add. Or lack of clear terms of reference. Or a problem with coordination. Or something else slowing work on the project.

The third option - the unfolding of the site on a popular engine with partial or no customization without. Most often, these are pseudo- developers Bitrix, Jumla and other common systems. The main motive in their words, ' that's a good system now under her break out their work to fit the system '. From those who are faced with Bitrix as a client I had to hear the questions that would otherwise not be called a religion: ' And so be it? ', ' How do we get around here is ' and m. n. And what a children's joy in the eyes of the client, when you say ' What you need, and do ' and ' Everything is possible '. So, plus a deployment, probably only one - the speed. Raise the site on a popular engine with its template - the case of three days. But the support and development of the site will go a very long time and is expensive to manage. I've seen quite lopsided Joomla sites and Bitrix to talk about it with confidence. So this method is recommended only for static sites that do not go beyond the existing modules in the system.

All three methods have the right to life and the corporate segment. Do not impose on the client or myself a technical solution that does not suit you, at once illusory hope to get to the development of solutions. The site needs you today, now, not in the long term. And what is more convenient, faster and easier it will be a solution - the better.

The classical evolution of the corporate website is: first-encountered decision, the second an informed decision, and the third - the investment. T. e. the first phase of the site is because it is necessary, but the main factor - financial and time. In the second stage of development is based on the current business needs. This is where the usability, good design, well thought out content. In the third stage of the site is a business tool, gathering user feedback. Although in reality the third stage gets very few.

On the basis of such a structure should be clear what decisions should provide a web studios for clients. The first site - like the first girl, the very fact the first night, but not the quality that they did not tell the client. Therefore, the focus will be on throwing from good to better. And stop this client can only speed the development of high and low price, which reduces the throwing of a client to an acceptable.

A common mistake Web Studios is the desire to drive the customer into the framework that are too high for the client. So there are blank sections on the site, which hang over the years with the caption 'The development '. Even more sad cause functional solutions, and not demanded by the customer - or search for a variety of advanced database products, for example, the client ignores, posting a price list in Excel in the Contact section.

So it all degenerates into mutual resentment and a desire to drive the customer and the developer in a more rigid framework, as if the terms of reference can replace common sense and the company's ability to master the technical solution proposed.

The secret is simple: at every stage of the company needs a website. As well as jeans change over time in a business suit and an old Saab on the new Lexus. It should immediately abandon the adopted today in the Russian business circles, the paradigm of ' the site for the ages ' in favor ' its time - the site '.

At the same time explain their views on sites Bitrix. I do not like those sites, not because of bad Bitrix. It is good. I guess it really is the best system for standard solutions in the Russian market. But for now have a situation where the word ' development ' has disappeared from the vocabulary of ' developers Bitrix '. By design we mean maximizing the engine and fitting the template that can execute on the idea and the staff is very customer -. But the complexity of the system, its desire to cover all areas makes it incredibly difficult to master neophytes, so there was a whole layer of Krivorukov developers, permitting a sufficient ownership of the programming system settings. This is generally true for most of those who sell their ability to make websites in Joomla, Wordpress, etc.. Profanation of the profession has led to an unhealthy relationship in the market, when the solution is more than a technical task. If the system can not be anything - it is deleted from the specification. The result - awkward, crooked and difficult sites.

All the same charm in the development of sites that can do almost everything. And do not believe those who own inability to restrictions covers ready-made solution. There is a framework, but they are wide enough and you can always find a workaround.

That's all, but next time we consider the situation with the choice of design for your site.

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It turned out good. interview. with me on one of the blogs. Unbanal questions, it was nice to answer.

Continued registration of the participants at the seminar ' Success Stories ( ready- enterprise solutions for business promotion on the Internet )' Kaliningrad October 29, 2010. sign up and. watch the program. on the site of the center Oleg Vidyakina. The seminar is practically free.

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